Cain Cox & Jennifer Farley

Cain Cox  & Jennifer Farley
Asheville's Home Team
Brokers | REALTORS®
From the Office of: Asheville
Wilkinson ERA
10 Brook Street Suite 235
Asheville, NC  28803
Direct: (828)242-7707
Office: 828-277-5551
Mobile: 828-242-7707
Fax: 800-886-2599
Current Listings:  Click Here
Recent Transactions:  Click Here
Areas Served:   Asheville Area
Buncombe County
Henderson County
Madison County
Market Areas Served:  
Counties: Haywood, Henderson, Buncombe, Madison, Yancey
Specialties: Home Staging
Professional Marketing
Real Estate Sales - Listing Agent
Designations: Home Staging Specialist
Languages: English

Jennifer Farley and Cain Cox have been selling real estate here in Asheville for over 14 years, and have built a very successful and driven real estate team called Asheville’s Home Team. Their real estate team prides themselves on their expertise of the current market, their focus on the selling and buying process, and how to avoid potential pitfalls along the way. They are proud to be a part of Carolina Mountain Sales, a boutique real estate company backed by our national parent company, ERA, and rated among the top agencies in both production and sales volume. 

As exclusive listing agents, Jennifer and Cain know how intimidating selling a property can be in this ever-changing market. Over the last 14 years, they have built a large network of investors, active buyers, potential sellers, relocators and builders. They are proud of their recent statistics and hope this gives you some confidence as you move forward with your decision to list with them: 

Top Producing Sales Team: 2007-2019

List to Sell Ratio: 98%

Average Days on Market for Homes Listed: 28 Days

Customer Satisfaction Rating: 98%

Average Visits to Find a Home for a Buyer: 8 Days

Luxury Home Specialists 2010-2019

Home Staging Accreditation: 2005-2019

As a seller, you control three things: price, condition and marketing.

·  Our pricing expert researches recent sales and comparable properties to find your Right Price and place in the market to ensure a sale and maximize your profits. Several factors come into play when pricing a home including active competition, recent sales, properties currently under contract, as well as an analysis of the current market trends. This initial research will play a major role in the sale of your home.

·  Marketing is also a key factor to success in any market. With more properties competing against your home than ever before, we, as your agents, must be sure that your specific property gets into the hands of potential buyers and builders. That is where our personal network and the impressive network of Carolina Mountain Sales can work in your benefit. We believe there is a right property for everyone, and we use our professional marketing techniques to target those buyers and get them in front of your property. We advertise both locally and nationally, with partnerships with other agents in high relocation areas such as Florida, Atlanta, and New Hampshire. We maintain a presence in the Dupont Registry, Home and Land, and the Real Estate Weekly, while also targeting our online buyers with enhanced websites, syndicated websites, YouTube videos, and advanced web-statistics. Your property will have its own website presence, branded virtual tour, and comprehensive sales package to be delivered to buyer matches and coordinating agents.

For buyers, an in-depth home buying assessment will help prepare you for your home search and ultimate purchase. Our lead buyers agents, Randi and Luda, rank among the top agents in WNC. Their keen knowledge of the market place and understanding of the lending and investment processes allow them to provide top customer service to all of  their clients.You can expect top service and aggressive marketing when you work with us. We look forward to learning more about you and sharing our marketing plan for success.


Cain Cox grew up in central Florida and fell in love with the mountains of Western North Carolina at the age of 10 while spending her summers at Eagle's Nest Camp in Brevard, NC. She earned her BA in Psychology from Salem College in 1992 and moved back to Asheville with her husband, a third generation Ashevillian, in 1994. They have 2 daughters and love to spend their free time hiking, camping, backpacking, and enjoying the beauty of their surrounding mountains. Cain looks forward to putting her 27 years of management and sales experience to work for you. She is dedicated, thorough, and hard working. Cain is a firm believer in giving back to the community.  Cain is an active member of her community and serves as the secretary and Trustee for Eagle’s Nest Foundation and as the secretary for the Ruth Davidson Chapter of DAR (Daughters of the American Revolution). 


Jennifer Farley was born in a small town south of Raleigh. Initially drawn to Western North Carolina by the Liberal Arts College of UNCA, Jennifer fell in love with Asheville while she was here and settled in the area with her husband, George, and their new son Luke.

An avid traveler, Jennifer has been to many parts of the world, only to be reminded that her home of Asheville is the most beautiful place on Earth. As an outdoor activist, Jennifer and her family love to spend their free time hiking, camping, biking, and canoeing the French Broad. Other interests include rehabbing houses, playing tennis and giving back by supporting the efforts of UNCA, Riverlink, Brother Wolf and the National Park Foundation.

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