About Carolina Mountain Sales
"Want to be treated like a VIP, contact your Personal Mountain Concierge today!" Carolina Mountain Sales is a service company through and through. We are a real estate company with Keller Williams Realty and offer one-stop residential real estate shopping services to customers who are looking in Western North Carolina for a home site, retirement home, second home, primary home, or investment property.

We have heard time and time again, "We know we want to purchase in Western North Carolina because of the climate, lifestyle, southern hospitality, etc., but just don't know where to get started." There in lies why Carolina Mountain Sales was born. Allyson and Brian Etheridge embarked on a journey to create something we loved; a business that embraced a vision we had passion about, and one where we could fully use our experience from other business ventures. We are here to help educate you on the area, save time, and simplify the buying and selling process. We want to make sure that you are aware of all of the options out there that may be a possible match for what you are looking for in a property and if you are selling a property we offer a remarkable program to get you property sold.

Our Vision
We sincerely wish to become your trusted agency when you choose real estate professionals to represent your best interests. We bring heartfelt enthusiasm and optimism to everything we do, while serving our clients with integrity, honesty, and respect. Real estate has been a natural fit for us because of our passion to serve. Whether you are looking to buy or sell property, you can count on our hard work ethic, dedicated professionalism, and deep knowledge of the dynamic, ever-evolving Carolina Mountain real estate market.

Core Values
We strive to conduct our business by Matthew 7:12 – “So in everything, do to others what you would have them do to you, for this sums up the Law and the Prophets.”

TRUST We are men and women of our word. Without trust, we have nothing. Trust and integrity are critical in all our dealings, professionally and personally.

OUTSTANDING SERVICE We provide impeccable service. Quite simply, this is a service business; if the service is less than superb, there is no business. Years of serving the needs of residential real estate clients taught us to anticipate needs, questions, and issues—our hope is that we will have answers and options before you even ask.

EXCELLENCE Excellence is standard operating procedure. In everything we do—our relationships with clients, associates, friends, ourselves, and family—excellence is part of who we are. It’s the way we were raised, the standard that our families expect. It’s what you deserve as you make one of the most important decisions in your life.

TEAMWORK Teamwork is critical, in our business, with our employees and families. No one is an island. We thrive on working and sharing with other people—doing so assures that we get better ideas, more input, and great feedback. It means that we know, really know, the communities and the sellers’ properties we represent.

ACCOUNTABILITY Taking responsibility is both a privilege and a challenge; it means being accountable every step of the way. No whining, no excuses. It means working with our customers to help them whenever and however; making sure they are delighted and staying in touch way beyond the sale. It means providing our employees with the tools, technology, and empowerment they need to thrive and provide excellent customer service.